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Helping Churches Communicate Clearly, Lead Confidently, and Operate Smoothly
Partner with an embedded communications leader who helps your ministry connect with clarity, consistency, and purpose — so every message reaches the right people at the right time.
Why ReedVerde Inc. Exists
I'm Reed Verdesoto, founder of ReedVerde Inc. My calling is to help churches and faith-based organizations communicate with clarity, consistency, and purpose. Most church leaders didn't get into ministry to manage technology, design workflows, or build websites — you answered a call to shepherd people.
But in today's world, communication systems and digital platforms make that shepherding possible. With nearly two decades in ministry and over seven years leading communications systems and digital transformation for churches nationwide, I help ministries modernize how they operate without losing focus on what matters most: people and discipleship.
My Philosophy: Three Core Outcomes
Every system, strategy, and platform I build is anchored around three transformative outcomes that help your church thrive.
Increase Desire
Your digital and in-person communication should make people want to participate. From your website to your weekly bulletin, your church's story should feel clear, personal, and inspiring — inviting people to take their next step with confidence and excitement.
Decrease Labor
Most churches work harder than ever because they're doing the same tasks across multiple systems. I streamline those systems, connect the right tools, and design workflows that save hours every week — freeing your team to focus on ministry instead of maintenance.
Decrease Confusion
When your message is scattered, people tune out. I help churches create a unified communication structure — so whether someone visits your website, opens your app, or shows up on Sunday, they're always hearing one consistent, clear story that connects.
What Fractional Leadership Means for Your Church
Fractional Leadership gives your church an embedded, C-level Communications Director without the cost or commitment of a full-time executive hire. Think of it as adding a strategic, hands-on leader to your team — someone who can both design the system and drive it forward.
You get the expertise and accountability of an executive, with the flexibility to scale up or down as your ministry needs evolve. I partner directly with your leadership team to unify systems, clarify messaging, and streamline operations.
01
Unify Communication Systems
Connect your website, app, social channels, print pieces, and in-person touchpoints so they work together instead of competing for attention.
02
Develop Audience-First Strategies
Clarify who you're speaking to — visitors, members, parents, youth, volunteers — and ensure every message reaches them effectively.
03
Streamline Workflows
Map and automate communication processes, reducing redundant work and aligning teams around shared, efficient systems.
04
Clarify Your Message
Help your staff, congregation, and community understand what's most important and how to respond with confidence.
05
Integrate Technology with Ministry Goals
Ensure your tools serve your mission rather than distract from it, creating sustainable systems that support spiritual growth.
A Proven Two-Phase Process
Every engagement follows two distinct phases, with fractional leadership running through both to ensure lasting success and sustainable transformation.
Phase 1: Discovery
Understanding before building through leadership interviews, team workshops, platform audits, and audience mapping to create your roadmap.
Phase 2: Build & Implementation
Transforming strategy into a living, working ecosystem with ongoing leadership to ensure your system actually works for your people.
Phase 1: Discovery — Understanding Before Building
Discovery is where we listen, learn, and define clarity. During this phase, I dive deep into your church's identity and systems, exploring who you're trying to reach and how they currently experience your church.
Key Questions We'll Explore:
  • Who are you trying to reach, and how do they experience your church?
  • What tools and processes are helping or hindering your staff?
  • How consistent is your communication across platforms?
  • What frustrations do leaders face with clarity and follow-through?
Audience Maps
Detailed engagement profiles showing who your church serves and how to reach them effectively with targeted messaging.
Messaging Frameworks
Clear content structures that ensure consistency and clarity across every communication channel and ministry touchpoint.
Platform Assessments
Technical recommendations and evaluations that identify opportunities to optimize your digital ecosystem and tools.
Ministry Communication Plans
Workflow diagrams and strategic plans that align your team around efficient, sustainable communication processes.
Phase 2: Build & Implementation — From Vision to Working System
Once the plan is set, I move into the build phase — transforming strategy into a living, working ecosystem that serves your mission and empowers your team with confidence and clarity.
Website & App Development
Built around audience-focused content structures that make navigation intuitive and engagement natural.
Automation & Workflow Design
Reduces manual tasks and keeps communication consistent, saving hours every week for your staff.
Visual & Media Direction
Reflects your church's story and culture with compelling design that connects emotionally with your audience.
Staff Training & Documentation
Empowers your team to confidently manage and sustain the system long after the project ends.
Ongoing Fractional Leadership
I stay involved to oversee, refine, and adapt as your church grows, ensuring lasting success.

Important: I don't just hand over a website or app and walk away. I stay involved to ensure your system actually works — not just technically, but functionally for your people and your mission.
Tailored for Every Church
No two churches are the same, so every plan is fully customizable. You'll receive a Statement of Work (SOW) for each phase — Discovery and Build & Implementation — clearly outlining the scope, deliverables, timelines, and investment.
This ensures transparency and alignment from day one. From small congregations to multi-campus ministries, I adjust my approach to meet you where you are and build what will serve you best for sustainable growth.
20+
Years in Ministry
Deep understanding of church culture, rhythms, and the unique challenges ministry leaders face every day.
7+
Years Leading Digital Transformation
Proven expertise in modernizing church communications and operations across the country.
100%
Customized Solutions
Every engagement is tailored specifically to your church's mission, size, and unique ministry context.
The Value of Working Together
When you partner with ReedVerde Inc., you gain more than just technical solutions — you gain strategic leadership, unified systems, and the freedom to focus on what you do best: shepherding people.
Executive-Level Strategy
Leadership without the overhead of a full-time staff position, giving you C-level expertise with flexible commitment.
Unified Communication System
All your platforms and tools connected seamlessly, creating one consistent voice across every channel.
Simplified Workflows
Empower your team to do more ministry with less stress through streamlined, efficient processes.
Increased Engagement
Higher participation from your congregation and community through clear, compelling communication.
Sustainable Digital Foundation
Systems that grow with you instead of holding you back, built to adapt and scale with your ministry.
Freedom to Focus
Pastors and leaders can focus on people, prayer, and vision — knowing communication is handled expertly.
Lead with Clarity and Confidence
Communication and technology aren't why most leaders entered ministry — but they have become essential to sustaining it. My role is to take that responsibility off your plate, build systems that truly work for your team, and leave you with tools that continue to bear fruit long after the project is complete.
Whether you're trying to unify your digital presence, simplify how your staff communicates, or create a scalable structure for growth, I'm here to help you lead with clarity and confidence.
Ready to get started?
Reed Verdesoto
Fractional Communications Director & Digital Strategy Consultant
ReedVerde Inc.